About the Session
We will explore cognitive biases that cause bright people to make wrong (and sometimes silly) decisions, even when faced with all the relevant facts. This is an interactive session focussing on the application of behavioural economics to the business environment, and in particular start-ups. Your own irrational behaviour will be demonstrated through an interactive Q&A session, followed by an explanation of the underlying theory and practical application of techniques for avoiding biases - and even how to use them to your advantage.
Key Learning Objectives
Attendees will learn how to spot biases in others, and various tips on how to maximise their own potential as a result. They will also learn where they are themselves susceptible to bias, and how this could adversely affect their own decision-making. This includes the potential impact on negotiation, market research, disaster aversion and credibility. They will also learn to question assumed causation where this is at best only a correlation.
About the Presenter
Adam Davies is an international entrepreneur and business expert who is the currently the Program Lead for the University of Oxford’s Entrepreneurship Program. Adam has an incredible amount of practical knowledge of the startup ecosystem and has extensive experience in advising and mentoring entrepreneurs on their startup ideas. He has previously developed curriculum and delivered entrepreneurship programs at the London School of Business and has been the Entrepreneur in Residence/Mentor at We Work, Techstars and Microsoft Ventures in London.